During my life path, I always tried to improve myself bringing innovation in all that I was doing. Design for me has been a continuous discovery: a travel in the world around me, in an out of myself, looking for the beauty with my eyes and a third subject’s eyes.

The double prospect of the things has been my must. I can look something that brings me feelings in a different way from a child, a woman or anyone else, so focusing with third subject’s eyes gave me a completely new view of reality. Like a prism that discomposes the light in the basic spectral colors, I always kept trying to discompose the perception of the things with third subject’s eyes so to understand how it appears to someone else.

My research gave me the possibility to distinguish the absolute beauty from the personal and subjective beauty, two sides that often are in opposite to each other but that used in the correct way, can create something of new, something of unexpected, something that can surprise. Sometimes people put a lot of effort trying to like to everyone or trying to make something that likes to everyone, while in many cases it’s enough to aim at the right audience to reach the target set.

So the surprise, to bring the unexpected have become through innovation my master key in designing. In each idea behind a project, I always tried to put my spark, something that doesn’t need to be liked from everyone, but for sure had to innovate and brought surprise in the target audience.

During the years, to achieve my design process I had occasion to embrace different technologies, different knowledge in different environments sometimes far from each other but with a common design purpose:

marketing strategies, communication management, advertising campaigns, art direction, photography, graphic design, jingle maker, video clip maker, 3D modeling, environment modeling, SEO strategy for business, social media marketing, software web and app programming, technology development, PCB design, electronic device design, prototyping, analysis process design, optimization process, problem solving and so on...

Design for me has always been a passion, no matter what environment was involved, because…